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Expo presentationMIA 2011

MIA - International Food Show

MIA is the section of SAPORE dedicated to products for catering, Italian and foreign food and beverage specialities, organic and gluten-free product, which are attracting increasing attention on behalf of both collective and commercial food service. A specific area is dedicated to pizza, with contests, demos and lessons on alternative flours and products for those suffering from celiac disease.
As well as trade members from the Ho.Re.Ca. channel, the event involves large distributors (by means of the Large-scale Distribution Buyers' Day, now at its fourth edition, organized on Tuesday with round tables and meetings with companies) and foreign buyers from various parts of the world.
Among the numerous initiatives for increasing internationalization, Rimini Fiera has inked a partnership with UnionAlimentari-CONFAPI, which has also been involved in the organization of new projects.

Type of visitors

  • food service (independent restaurateurs, pizza parlours, chains and franchising, fast food, take away, catering firms, collective food service)
  • other public venues (hotels, bars, pubs, beer cellars, clubs and night clubs) 
  • distributors, specialized wholesalers, importers/exporters, agents
  • large-scale distribution (hyper and supermarkets, Cash & Carry, purchase groups)
  • food & beverage retail
  • press, trade associations

Expo sectors

  • catering
  • Bio Catering and Gluten Free
  • Italian and foreign regional specialities
  • Frigus
  • logistics

Sapore´s facts and figures (2010):

  • 85,000 sq.m of expo space
  • 1,000 exhibiting companies
  • 76,123 trade visitors (ISF audited data), 25% increase in foreign trade members
  • 4,000 business meetings between exhibiting companies and foreign buyers from 38 countries
  • 612 journalists accredited

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